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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke; Helmig, Bernd - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
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Enlightened communication is the key to building relationships
Kodish, Slavica; Pettegrew, Loyd S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 151-176
Persistent link: https://www.econbiz.de/10003770077
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.; Hartleb, Vivian; Blut, Markus - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
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A privacy preserved data mining framework for customer relationship management
Xu, Shuting; Qiu, Mable - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 309-322
Persistent link: https://www.econbiz.de/10003784379
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An exploration of assimilating service relation strategies in the private and the public sector
Caemmerer, Barbara; Banerjee, Madhumita - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003837026
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Improving customer service and profitability through customer intervention in service relationships
Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003807750
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Building store loyalty through service strategies
Grewal, Dhruv; Krishnan, Ram; Lindsey-Mullikin, Joan - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
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Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra; Grewal, Dhruv; Iyer, Gopalkrishnan R. - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10003807761