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Problem Definition: How much, if at all, does training in product features increase a sales associate's sales productivity?Academic / Practical Relevance: A knowledgeable retail sales associate (SA) can explain the features of available product variants and give a customer sufficient confidence...
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For online retailers who sell physical goods, every transaction has two main components: the physical product and the services by which the retailer facilitates the transaction. Delivery speed is arguably the most important service component for online retailers, and for this reason, many...
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A retailer following a competition-based dynamic pricing strategy tracks competitors' price changes and then must answer the following questions: (1) Should we respond? (2) If so, respond to whom? (3) How much of a response? (4) And on which products? The answers require unbiased measures of...
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Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online marketplaces adopt...
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The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is especially relevant in the...
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