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Ambush-Marketing
Pechtl, Hans - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003647380
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Die Ökonomie des Sports in den Medien
Schauerte, Thorsten (ed.); Schwier, Jürgen (contributor) - 2008 - 2., leicht überarb. Aufl.
Persistent link: https://www.econbiz.de/10003741878
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The four domains of sports marketing : a conceptual framework
Fullerton, Sam; Merz, G. Russell - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10003763465
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International research on sports economics and production
Papanikos, Grēgorēs Th. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003357048
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Routledge handbook of sports sponsorship : successful strategies
Ferrand, Alain; Torrigiani, Luiggino; Camps i Povill, Andreu - 2007 - 1. publ.
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
Persistent link: https://www.econbiz.de/10003333057
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Gesellschaftliches Engagement im Fußball : wirtschaftliche Chancen und Strategien für Vereine
Heine, Christoph - 2009
Persistent link: https://www.econbiz.de/10003806647
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The power of sports marketing
Mitre, Maria; Ordóñez de Pablos, Patricia - In: International journal of sport management and marketing … 5 (2009) 3, pp. 330-337
Persistent link: https://www.econbiz.de/10003824326
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Share price reactions to advertising announcements and broadcast of media events
Filbeck, Greg; Zhao, Xin; Tompkins, Daniel P.; Chong, Peggy - In: Managerial and decision economics : MDE ; the … 30 (2009) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10003847192
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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Guilty by association : image "spill-over" in corporate co-branding
Kahuni, Abel Tasiyana; Rowley, Jennifer; Binsardi, Arnaz - In: Corporate reputation review : an international journal 12 (2009/10) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10003849785