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Priorities for the Italian Cultural Firms
Besana, Angela - Volkswirtschaftliche Fakultät, … - 2008
Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both …
Persistent link: https://www.econbiz.de/10005623420
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How Insurance Brokers Create Value - a Functional Approach
Maas, Peter - Institut für Versicherungswirtschaft <Sankt Gallen> - 2006
Fundamental changes in the market environment force insurance intermediaries to redefinetheir roles. This article focuses on the future functions of brokers, which areanalyzed from a functional as well as a customer-oriented perspective. To cope withthe limitations of current intermediation...
Persistent link: https://www.econbiz.de/10005861538
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Risikomanagementunter Marketinggesichtspunkten
Bielefeldt, Jonas - Hochschule <Wismar> / Fakultät für … - 2010
Kaum eine betriebswirtschaftliche Teildisziplin hat sich in den vergangenenJahren ähnlich dynamisch entwickelt wie das Risikomanagement. Heutzutagebeschäftigen sich Unternehmen und Markenführungen intensiv mit Backup-Lösungen, Produkterpressungs- und Produkthaftungsversicherungen...
Persistent link: https://www.econbiz.de/10009418759
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Hochschulen als Dienstleistungsmarken- Besonderheiten beim Aufbau einerMarkenidentität
Arnold, Brit; Greschuchna, Larissa - Technische Universität <Freiberg> - 2005
Hochschulen treffen derzeit auf veränderte Rahmenbedingungen. Um langfristig denWettbewerb um Drittmittel, die besten Professoren, wissenschaftlichen Mitarbeiter undStudenten gewinnen zu können, ist eine Differenzierung vom Wettbewerb unumgänglich.Aufbauend auf theoretischen Grundlagen wird...
Persistent link: https://www.econbiz.de/10005864222
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Social media in the development of sustainable business
Onete, Cristian Bogdan; Dina, Razvan; Vlad, Denisa Elena - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 659-670
aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …
Persistent link: https://www.econbiz.de/10011724833
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Cloud Computing for Small and Medium-Sized E-Commerce Businesses. An Overall Look on the Benefits and Risks of Cloud Computing in E- Commerce
Cristina, Lazar; Silvia, Muhcina; Despina, Muhcina - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 541-544
The purpose of this paper is to illustrate the importance of cloud computing to an ECommerce business. This has been done by analyzing both the benefits and the risks implied by this technology, one which has been quickly developing for the past few years. Firstly, we present the notions...
Persistent link: https://www.econbiz.de/10010925927
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Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
Canback, Staffan; D'Agnese, Frank - Volkswirtschaftliche Fakultät, … - 2007
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441
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Social media in the development of sustainable business
Onete, Cristian Bogdan; Dina, Razvan; Vlad, Denisa Elena - In: The AMFITEATRU ECONOMIC journal 15 (2013) Special 7, pp. 659-670
aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …
Persistent link: https://www.econbiz.de/10010734436
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Public and private affairs marketing in rural tourism development
Grigorescu, Adriana - Volkswirtschaftliche Fakultät, … - 2006
poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these … conclusion and taking advantages on the public administration area, it was started a program of public and private marketing of … capacities and public servants by a briefly marketing training; 4) re-evaluation the indicators mention above. The results of the …
Persistent link: https://www.econbiz.de/10008645087