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QR code advertising : a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
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Innovativeness and broadcaster listenership : evidence from the German radio industry
Lokshin, Boris; Knippen, Chris - In: Journal of media business studies 10 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10010229336
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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022
Persistent link: https://www.econbiz.de/10013191962
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Geschichte der deutschen Sparkassenwerbung : 1750 bis 1995
Emmerich, Norbert-Christian - 1995
Persistent link: https://www.econbiz.de/10000545384
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Deutscher Werberat ...
Deutscher Werberat - Berlin : Verl. Ed. ZAW; -2003: Bonn : Verl. Ed. ZAW - Nachgewiesen 1991 - 2012; 2014 -
Persistent link: https://www.econbiz.de/10000499019
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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T.; Wilson, Nicholas - 1983
Persistent link: https://www.econbiz.de/10000422323
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Trends im Konsumentenverhalten : eine Analyse der Veränderung von Verbrauchersensibilität und Verbraucherverhalten
Scobel, Christoph-H. - 1995 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000532733