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The strategic choice of the firm with customization capability
Wang, Jue-Shyan; Chan, Shu-Ning - In: Research in world economy 5 (2014) 2, pp. 56-67
Persistent link: https://www.econbiz.de/10010462798
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships
Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101
This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in …, compared to a study of advertising from the outside. Working from within an agency affords access not only to forms of … relationships in advertising which define, produce and sustain various structures of power and knowledge capital that orient …
Persistent link: https://www.econbiz.de/10011695150
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Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Afèche, Philipp; Araghi, Mojtaba; Baron, Opher - In: Manufacturing & service operations management : M & SOM 19 (2017) 4, pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study …
Persistent link: https://www.econbiz.de/10014318553
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10001362773