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Generationenmanagement in Unternehmen
Oertel, Jutta - 2007 - 1. Auflage
Persistent link: https://www.econbiz.de/10013515565
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Generating content increases enjoyment by immersing consumers and accelerating perceived time
Tonietto, Gabriela N.; Barasch, Alixandra - In: Journal of marketing 85 (2021) 6, pp. 83-100
Persistent link: https://www.econbiz.de/10012662143
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Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
Chun, HaeEun Helen; Diehl, Kristin; MacInnis, Deborah J. - In: Journal of marketing 81 (2017) 3, pp. 96-110
Persistent link: https://www.econbiz.de/10011697841
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When and how board members with marketing experience facilitate firm growth
Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R. - In: Journal of marketing 82 (2018) 5, pp. 86-105
Persistent link: https://www.econbiz.de/10011912141
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Alliance portfolio resource diversity and firm innovation
Cui, Anna Shaojie; O'Connor, Gina Colarelli - In: Journal of marketing 76 (2012) 4, pp. 24-43
Persistent link: https://www.econbiz.de/10009782930
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Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus - 1995
Persistent link: https://www.econbiz.de/10000321963
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VELAS: Marketing-Management für Regionalzeitungen
Bielert, Wilhelm - 1995
Persistent link: https://www.econbiz.de/10000911732
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Marketingerfolgsfaktoren im Facheinzelhandel
Kalka, Regine - 1996
Persistent link: https://www.econbiz.de/10000939061
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Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg - 1997
Persistent link: https://www.econbiz.de/10000951419