Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
HaeEun Helen Chun, Kristin Diehl, & Deborah J. MacInnis
| Year of publication: |
May 2017
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| Authors: | Chun, HaeEun Helen ; Diehl, Kristin ; MacInnis, Deborah J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 96-110
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| Subject: | savoring the upcoming experience | consumption enjoyment | remembered enjoyment | experiences | affective expectations | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697841