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Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van; Hoijtink, Herbert - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
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Enhancing segmentation systems
Greene, Henry; Greene, Shanti - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 4, pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
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A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
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"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June; Khallaayoune, Zakaria - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
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Supermarket customers segments stability
Fonseca, Jaime R. S.; Cardoso, Margarida G. M. S. - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 210-221
Persistent link: https://www.econbiz.de/10003593698
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Customer segmentation : the concepts of trust, commitment and relationships
Hultén, Bertil - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 256-269
Persistent link: https://www.econbiz.de/10003593906
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Targeting efficiencies among trade show nonattendees
Berné, Carmen; García-Uceda, Esperanza - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 3, pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
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Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
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Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash; Sahoo, Debajani; Balaji, M. S. - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 195-205
Persistent link: https://www.econbiz.de/10009427433