In this article we provide a seminal academic investigationof mobile telephony consumers’ perception of the recentlyintroduced cost cap tariff in comparison to corresponding payper-use and flatrate calling plans. Previous studies have identifiedseveral psychological effects through which...

...Im vorliegenden Forschungsbericht wird das Konzept des operativ-gestützten strategischen Controlling im Rahmen einer Fallstudie zum UMTS-Markt zur Analyse und Gestaltung der Betriebspolitik eines Call-Centers angewandt. Dabei werden die sich jeweils in konkreten Potenzial-, Prozess- und...

Mobile Commerce has staged a remarkable come-back. Driven by the technologicalinnovations in the field of telecommunications, it is showing signs of a healthy recovery. Thecollapse of the dot-com boom in 2001/2002 had dealt a severe blow not only to ElectronicCommerce but also to Mobile...

1. Introduction -- 2. Consumer Demand: Theory -- 3. Consumer Demand: Separability and Commodity Aggregation -- 4. Consumer Demand: Empirical Analysis I -- 5. Consumer Demand: Empirical Analysis II -- 6. Quality, Heterogeneous Goods, and Cross Section Demand -- 7. Derived Demand, Marketing...

This textbook addresses the core issues facing economists concerning price determination in commodity markets, especially food and agricultural commodities. This book hones in on the conceptual basis of the various relationships, with special emphasis on market interrelationships, both...