Narrow search
Showing 1 - 10 of 16
Cover Image
Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
Cover Image
Challenges MNCs face in emerging markets : the Nestlé experience
Pai, V. S. - In: Vision : the journal of business perspective 22 (2018) 2, pp. 222-231
Persistent link: https://www.econbiz.de/10011890447
Cover Image
Market development by multinational brands : empirical evidence from Indian fast food retailing business
Mukherjee, Jaydeep - In: Vision : the journal of business perspective 18 (2014) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011334289
Cover Image
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa; Yadav, Rajan - In: Vision : the journal of business perspective 21 (2017) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Cover Image
The branding of Chhokra
Rahman, Zillur - In: Vision : the journal of business perspective 13 (2009) 3, pp. 61-68
Persistent link: https://www.econbiz.de/10003922599
Cover Image
The branding of Chhokra
Juyal, Som Aditya; Faisal, Mohd. Nishat; … - In: Vision : the journal of business perspective 13 (2009) 3, pp. 69-75
Persistent link: https://www.econbiz.de/10003922601
Cover Image
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay; Panwar, J. S. - In: Vision : the journal of business perspective 13 (2009) 2, pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
Cover Image
Brand positioning using multidimensional scaling technique : an application to herbal healthcare brands in Indian market
Adlakha, Kanupriya; Sharma, Sanjeev Kumar - In: Vision : the journal of business perspective 24 (2020) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10012287447
Cover Image
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Cover Image
Global ambition and human resource reorientation of Indian and Malaysian managers : some indicative empirical evidence
Chatterjee, Samir; Pearson, Cecil A. L.; Liu, Yi - In: Vision : the journal of business perspective 17 (2013) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10010357668