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Internationalisierung von Schweizer Marken : eine Analyse von Mittelunternehmen der Konsumgüterindustrie
Wenger-Schubiger, Nicole Beatrice - 2007
Persistent link: https://www.econbiz.de/10003555256
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen; Alexander, Andrew; Wood, Steve - In: The international review of retail, distribution and … 26 (2016) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015
Persistent link: https://www.econbiz.de/10011416219
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Fashion brand internationalization : opportunities and challenges
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016
This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the...
Persistent link: https://www.econbiz.de/10011484531
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Overview of fashion brand internationalization : theories and trends
Jin, Byoungho; Cedrola, Elena - In: Fashion brand internationalization : opportunities and …, (pp. 1-30). 2016
Persistent link: https://www.econbiz.de/10011500851
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004