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~subject:"Marketingmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Marketingmanagement
Brand image
96
Markenimage
96
Brand management
77
Markenführung
77
Consumer behaviour
69
Konsumentenverhalten
69
Brand
40
Markenartikel
40
Beziehungsmarketing
19
Relationship marketing
19
Social Web
15
Social web
15
Marketing management
14
Internet marketing
11
Online-Marketing
11
Advertising effects
10
Werbewirkung
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Brand extension
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Markentransfer
7
social media
7
Brand equity
6
Brand loyalty
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
Branding
4
Customer satisfaction
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Designation of origin
4
Emotion
4
Film industry
4
Filmwirtschaft
4
Firm performance
4
Herkunftsbezeichnung
4
Innovation
4
Kundenzufriedenheit
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Calantone, Roger J.
2
Arnold, Mark J.
1
Ballings, Michel
1
Barnier, Virginie de
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Carlson, Brad D.
1
Carrillat, François A.
1
Clark, Moira
1
Dahl, Darren W.
1
Eisend, Martin
1
Grohmann, Bianca
1
Hanson, Sara
1
Harmeling, Colleen M.
1
He, Yi
1
Houston, Mark B.
1
Ishihara, Masakazu
1
Jiang, Lan
1
Kovalenko, Larisa
1
Kwon, Minjung
1
McCullough, Heath
1
Merz, Michael A.
1
Mitchell, Sarah-Louise
1
Mizuno, Makoto
1
Moffett, Jordan W.
1
O'Rourke, Anne-Maree
1
Ou, Yi-Chun
1
Pecot, Fabien
1
Sardashti, Hanieh
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Schrock, Wyatt A.
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Sorescu, Alina
1
Tezer, Ali
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Valette-Florence, Pierre
1
Vargo, Stephen L.
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Verhoef, Peter C.
1
Wang, Joyce
1
Wang, Paul
1
Wiesel, Thorsten
1
Zhang, Yufei
1
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Journal of the Academy of Marketing Science
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
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1
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
3
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
5
Cause marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
6
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
7
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
10
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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