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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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The brand core and its management over time
Urde, Mats - In: The journal of product & brand management 25 (2016) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
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SME brand identity : its components, and performance effects
Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499