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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael - 1999
Persistent link: https://www.econbiz.de/10001352263
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Discovery of brand image by the arts : empirical comparison of Arts-Based Brand Research Methods (ABBR)
Baumgarth, Carsten; Yildiz, Özlem - 2016
bisherige Untersuchungen versuchen, das Markenimage, das unter anderem aus unbewussten Emotionen und Attributen besteht, auf …
Persistent link: https://www.econbiz.de/10011539234
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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How "American" are "all-American" brands? : a case of Gap, Inc. as "Made in America" brand
Wycoff, Eulalia; Sooreea, Rajeev - In: International business realisms : globalizing locally …, (pp. 66-84). 2013
Persistent link: https://www.econbiz.de/10011418003
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How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin; Myszkowski, Nils; Davila, Andrès; … - In: The journal of consumer marketing 32 (2015) 6, pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia; Charters, Steve; Bouzdine-Chameeva, … - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011524621
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Determinants of emplyer branding : a study of perceptions of IT engineering students in Chennai
Panchalan, R. - In: GITAM journal of management : a quarterly publication … 13 (2015) 3, pp. 144-153
Persistent link: https://www.econbiz.de/10011528114