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Value proposition and firm performance : segmentation of Polish online companies
Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148
Persistent link: https://www.econbiz.de/10011316430
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The effectiveness of gamification in the online and offline qualitative marketing research
Ścibor-Rylski, Michał - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 56-64
Gamified market research tools help to increase respondents' engagement and obtain more in- depth results. Up till now the effects of gamification have been tested in the offline environment. The COVID-19 pandemic changed the world of the qualitative research and also triggered a need to...
Persistent link: https://www.econbiz.de/10013382440
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Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct.
de Pechpeyrou, Pauline; Desmet, Pierre; Goudey, Alain - Université Paris-Dauphine
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10008876086
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Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct
de Pechpeyrou, Pauline; Desmet, Pierre; Goudey, Alain - Université Paris-Dauphine (Paris IX) - 2003
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10011073217
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Pirates, mercenaries, scouts and saints : a segmentation approach to understanding digital downloading
Massad, Victor J.; Risch, Brianna; Tucker, Joanne M. - In: International journal of electronic customer … 7 (2013) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10010395358
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Online market research : cost-effective searching of the Internet and online databases
Lescher, John F. - 1995 - 1. printing
Persistent link: https://www.econbiz.de/10000543867
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Handbook of online marketing research
Grossnickle, Joshua; Raskin, Oliver - 2001
Persistent link: https://www.econbiz.de/10001498226
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Web log mining als Instrument der Marketingforschung : ein systemgestaltender Ansatz für internetbasierte Märkte
Bensberg, Frank - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001550497
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Preisdeterminanten von Online-Auktionen : am Beispiel von eBay
Erlenkämper, Stephan - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678194
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
Monster, Robert W.; Pettit, Raymond C. - 2002
Persistent link: https://www.econbiz.de/10001693793