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Market Segmentation Using High-dimensional Sparse Consumers Data

Zhou, Jian - 2020

Good segmentation contributes towards a better understanding of the market and customer demands. This study aims to develop a new methodological approach, integrating "Recency, Frequency and Monetary" with the sparse K-means clustering algorithm of Witten and Tibshirani (2010). The proposed...

Persistent link: https://www.econbiz.de/10012850155

Einsatz konnektionistischer Verfahren zur Datensegmentierung in der Marketingforschung

Schwanenberg, Stefan - 2001

Persistent link: https://www.econbiz.de/10001563521

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015

Persistent link: https://www.econbiz.de/10013474941

Consumer flexibility, data quality and targeted pricing

Sapi, Geza; Suleymanova, Irina - 2013

We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

Persistent link: https://www.econbiz.de/10010204781

Customer-oriented benefit segmentation : an integrated approach

Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10010400546

Market segmentation, information sale, and information foreclosure

Tarantino, Emanuele; Terstiege, Stefan; Vigier, Adrien - 2023

Persistent link: https://www.econbiz.de/10014442483

Using conjoint analysis for a value estimation of the consumption attributes of online performances

Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16

strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption … attribute. As a result, it was found that the optimal combination of online performance products transmits the genre of "ballad …. Furthermore, market segmentation using cluster analysis yielded three groups with significant differences, and optimal-performance …

Persistent link: https://www.econbiz.de/10014506296

A marketing strategy for a new functional fish

Pereira, Luis Nobre; Mendes, Júlio; Mendes, Joana Pimentel - In: Aquaculture economics & management : official journal … 21 (2017) 3, pp. 334-354

Persistent link: https://www.econbiz.de/10011771039

Anforderungen deutscher Unternehmen an betriebswirtschaftliche Hochschulabsolventen : zur Marktorientierung von Hochschulen

Heinzel, Matthias - 1997

Persistent link: https://www.econbiz.de/10000969437

Design of lines as a product-policy variant to retain customers in the automotive industry

Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997

Persistent link: https://www.econbiz.de/10001299165

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