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This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...
Persistent link: https://www.econbiz.de/10009429768
experience of the importer, the supplier's competencies, communication between importer and supplier, the supplier's opportunism …
Persistent link: https://www.econbiz.de/10009437998
, who are then used as a staff resource. The main factor contributing to the development of WPK is communication, especially …
Persistent link: https://www.econbiz.de/10009466000
change. The potential new extension consists of four components: communication, team building, stress and coping and inter … managers said that communication within the hospitals during the period of change was poor. Similarly there was a paucity of … and leaders to pay increased attention to communication, team building, dealing with conflict and managing stress during …
Persistent link: https://www.econbiz.de/10009475238
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
After the economic downturn is over most organizations are forced to change their business models, communication … strategies and to look forward for new ways of communication expressions she could reach target consumers through the channels …’s communications with its consumers during the economic recovery. In this study I overlook at the integrated marketing communication …
Persistent link: https://www.econbiz.de/10009478390
Topic. "Lt Hordaland" employee motivation enhancement by strengthtening work organization and communication Main … objective. Find connection between employees‘ motivational level and communication with work organization and, using the results …
Persistent link: https://www.econbiz.de/10009479193
Baigiamajame darbe analizuojamos optikos „VIZIJA” prekės ženklo asociacijos Šiaulių optikos rinkoje. Teorinėje darbo dalyje analizuojami teoriniai prekės ženklo asociacijų formavimo(si) aspektai, aptariami prekės ženklo asociacijas formuojantys veiksniai bei prekės ženklo...
Persistent link: https://www.econbiz.de/10009479308
Persistent link: https://www.econbiz.de/10009447341
The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …
Persistent link: https://www.econbiz.de/10009451175