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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Celebrating marketing's dirty word
Moorman, Christine - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.; Sridharan, Srinivas; Mavondo, Felix T. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
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Behavioral biases in marketing
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
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Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 670-694
Persistent link: https://www.econbiz.de/10012293325