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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance

Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82

Persistent link: https://www.econbiz.de/10012230439

Entrepreneurial Marketing : zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

Eggers, Fabian; Kraus, Sascha; Filser, Matthias - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 57 (2009) 3/4, pp. 187-217

Persistent link: https://www.econbiz.de/10003962037

History, theory and evidence of entrepreneurial marketing : an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …

Persistent link: https://www.econbiz.de/10003917927

Entrepreneurial marketing : moving beyond marketing in new ventures

Kraus, Sascha; Harms, Rainer; Fink, Matthias - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10003919177

Special issue: Entrepreneurial marketing

Kraus, Sascha (contributor) - 2009

Persistent link: https://www.econbiz.de/10003924766

The entrepreneurial marketing domain : a citation and co-citation analysis

Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10009660962

Entrepreneurial Marketing

Rößl, Dietmar; Kraus, Sascha; Fink, Matthias - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 12, pp. 590-592

Persistent link: https://www.econbiz.de/10003606644

Marketing and family firms : theoretical roots, research trajectories, and themes

Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79

Persistent link: https://www.econbiz.de/10013184956

Entrepreneurial value creation : conceptualizing an exchange-based view of entrepreneurship

Pinelli, Michele; Lechner, Christian; Kraus, Sascha; … - In: Journal of small business & enterprise development 29 (2022) 2, pp. 261-278

Persistent link: https://www.econbiz.de/10013387807