Similar Search Results

Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011580495

Special issue: entrepreneurship and macromarketing

Morrish, Sussie C. (ed.); Eggers, Fabian (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012159095

Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance

Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82

Persistent link: https://www.econbiz.de/10012230439

Gründungsmarketing

Eggers, Fabian - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 4, pp. 219

Persistent link: https://www.econbiz.de/10003443975

Entrepreneurial Marketing : zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

Eggers, Fabian; Kraus, Sascha; Filser, Matthias - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 57 (2009) 3/4, pp. 187-217

Persistent link: https://www.econbiz.de/10003962037

History, theory and evidence of entrepreneurial marketing : an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …

Persistent link: https://www.econbiz.de/10003917927