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Understanding the selfie phenomenon : current insights and future research directions

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Challenger marketing

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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance

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Demystifying neuromarketing

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A blueprint for sustainability marketing : defining its conceptual boundaries for progress

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Entrepreneurial Marketing : zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

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History, theory and evidence of entrepreneurial marketing : an overview

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Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …

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Entrepreneurial marketing : moving beyond marketing in new ventures

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Special issue: Entrepreneurial marketing

Kraus, Sascha (contributor) - 2009

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