This thesis examines the use of corporate hospitality (CH) at special events and draws upon relationship marketing … attitudes and behaviour within an organisational marketing communications context. To better understand the discipline it was …. At the core of this research though, was the examination of whether CH used as a marketing tool could improve elements of …

. Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this …

Die Markierung z??hlt zu den ??ltesten Instrumenten im Marketing und besitzt auch heute noch eine herausragende … Abbildungen wirddas Zusammenspiel von Markierung und Marketing deutlich gemacht. …

, and marketing models of honey, and change the pursuit for short-term interests and quantity growth; and adopt various …

Committee in charge: Robert Madrigal, Chairperson, Marketing;Lynn Kahle, Member, Marketing;David Boush, Member …, Marketing;Robert Mauro, Outside Member, Psychology …

related marketing program are moderated by consumer-nonprofit identification through a review of academic literature and a …’s intent to purchase cause related marketing products, and that nonprofit identification is moderated by tenure and frequency …

The research seeks to address the decades old debate of why companies shouldcontinue investments into marketing and … what returns these investments haveachieved. Globally the role of marketing has been accepted to be that of … component is customer value.Marketing metrics are an essentially rational process by which marketing managerscan learn to …