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brand equity
Markenwert
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Agheshlouei, Hamed
1
Baidya, Mehir Kumar
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Ching, Andrew
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Erdem, Tülin
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Ghose, Kamal
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Kannan, P. K.
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Keane, Michael P.
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Maity, Bipasha
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Nikabadi, Mohsen Shafiei
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DLSU business & economics review
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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2
Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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3
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
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4
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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6
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
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