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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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The informational value of social tagging networks
Nam, Hyoryung; Kannan, P. K. - In: Journal of marketing 78 (2014) 4, pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
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Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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The economics of brand and marketing actives
Baidya, Mehir Kumar; Maity, Bipasha; Ghose, Kamal - In: DLSU business & economics review 27 (2017/2018) 1, pp. 165-174
Persistent link: https://www.econbiz.de/10011948536