operate in a strategic manner, by performing marketing and merchandising activities. Indeed, in a sector characterized by the … of the paper is to individuate marketing and merchandising strategies in higher education and to evaluate their … analyzed through a qualitative method. Findings suggest that most Italian universities perform merchandising strategies, but …

the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The … media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or … a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers …

The article analyzes that guerrilla marketing is not limited to traditional means. Usually, its use is noticeable in … the online space. This is the most effective tool for guerrilla marketing, which includes e-mail or mailing lists, forums … guerrilla marketing on the internet, one should keep in mind the following features: planning; content; design; user enrolment …

Werbung in und mit Facebook, eine Anleitung für kleine und mittlere Unternehmen, mit vielen Beispielen erfolgreicher …