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Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok - In: International journal of internet marketing and … 8 (2014) 4, pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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Insights into social media and online digital music
Tu, Yanbin; Zhao, Miao; Jones, Cathleen - In: Harnessing the power of social media and web analytics, (pp. 181-208). 2014
Persistent link: https://www.econbiz.de/10010340867
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Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin; Hung, Shiu-Wan; Cheng, Min-Jhih; Wu, … - In: Technological forecasting & social change : an … 95 (2015), pp. 48-56
Persistent link: https://www.econbiz.de/10011474519
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The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping - In: International journal of networking and virtual … 16 (2016) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
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Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan; Chen, Hsuan-Ting; Sung, Yongjun - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei; Lim, Yet-mee; Nai Chiek Aik; Tay, … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
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Social media advertising : unraveling the mystery box
Alhabash, Saleem; Mundel, Juan; Hussain, Syed Ali - In: Digital advertising : theory and research, (pp. 285-299). 2017
Persistent link: https://www.econbiz.de/10011646121
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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A study on the continuance participation in on-line communities with social commerce perspective
Hajli, Nick; Mohana Shanmugam; Powell, Philip; Love, Peter - In: Technological forecasting & social change : an … 96 (2015), pp. 232-241
Persistent link: https://www.econbiz.de/10011532569
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193