Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Services marketing quarterly"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Relevance of IMC to Profes...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Services
75
Dienstleistung
64
Dienstleistungssektor
39
Service industry
39
Innovation
27
Service innovation
23
Consumer behaviour
22
Dienstleistungsqualität
22
Konsumentenverhalten
22
Service quality
22
Innovation management
19
Innovationsmanagement
19
Customer satisfaction
17
Kundenzufriedenheit
17
Beziehungsmarketing
15
Relationship marketing
15
Betriebliche Wertschöpfung
14
Customer integration
14
Dienstleistungsinnovation
14
Kundenintegration
14
Value creation
14
Service-Dominant Logic
11
Service-dominant logic
11
Business services
10
Unternehmensdienstleistung
10
services
8
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Value co-creation
7
Dienstleistungsmarketing
6
Service
6
Services marketing
6
Bibliometrics
5
Bibliometrie
5
Bundling strategy
5
Business network
5
Forschung
5
Industrie
5
more ...
less ...
Online availability
All
Undetermined
68
Free
1
Type of publication
All
Article
89
Type of publication (narrower categories)
All
Article in journal
89
Aufsatz in Zeitschrift
89
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Language
All
English
89
Author
All
Gustafsson, Anders
5
Witell, Lars
4
Kristensson, Per
3
Anokhin, Sergey Alexander
2
Benoit, Sabine
2
Fombelle, Paul
2
Fombelle, Paul W.
2
Grönroos, Christian
2
Holmlund, Maria
2
Holmqvist, Jonas
2
Kabadayi, Sertan
2
Kowalkowski, Christian
2
Miller, Darryl W.
2
Morgan, Todd
2
Parida, Vinit
2
Snyder, Hannah
2
Aggarwal, Praveen
1
Akter, Shahriar
1
Alexander, Andrew
1
Ali, Faizan
1
Alinaghian, Leila
1
Alvarez, Cecilia M. O.
1
Amatulli, Cesare
1
Anderson, Laurel
1
Assaf, A. Georges
1
Babu, Mujahid Mohiuddin
1
Baker, Thomas L.
1
Barrio-García, Salvador del
1
Basu, Amiya K.
1
Bebko, Charlene
1
Bernacchi, Michael
1
Bhanja, Nivedita
1
Biggemann, Sergio
1
Black, Gregory S.
1
Bodey, Kelli L.
1
Bogicevic, Vanja
1
Bolton, Ruth N.
1
Bone, Sterling
1
Bonfim, Leandro Rodrigo Canto
1
Bourke, Jane
1
more ...
less ...
Published in...
All
Services marketing quarterly
Journal of business research : JBR
SpringerLink / Bücher
127
The service industries journal
75
The journal of services marketing
69
Journal of service management
59
Schriften zum Produktionsmanagement
57
Journal of service research : JSR
46
Working Papers / eSocialSciences
41
MPRA Paper
38
FFB-Diskussionspapiere / Forschungsinstitut Freie Berufe, Universität Lüneburg
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
FFB-Diskussionspapier
30
Post-Print / HAL
30
Springer eBook Collection
29
Research
28
Springer eBook Collection / Business and Economics
27
Journal of retailing and consumer services
25
Gabler Edition Wissenschaft
24
International journal of production economics
24
International journal of services technology and management
22
The journal of business & industrial marketing
22
Journal of service research
21
Schriften des Forschungsinstituts Freie Berufe
21
Working Paper
21
International journal of hospitality management
20
Working paper / National Bureau of Economic Research, Inc.
20
European review of service economics and management
19
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
19
International journal of services and operations management
19
Schriftenreihe innovatives Dienstleistungsmanagement
19
Service business
19
European journal of marketing : EJM
17
European journal of operational research : EJOR
17
Forum Dienstleistungsmanagement
17
OECD Trade Policy Papers
17
The science of service systems
17
Working paper
17
ADB Economics Working Paper Series
16
International Journal of Services, Economics and Management
16
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
1
-
10
of
89
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Innovation in legal
services
: the practices that influence ideation and codification activities
Bourke, Jane
;
Roper, Stephen
;
Love, James H.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 132-147
Persistent link: https://www.econbiz.de/10012238037
Saved in:
2
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer
services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
5
The cues that matter : screening for quality signals in the ex ante phase of buying professional
services
Pemer, Frida
;
Skjølsvik, Tale
- In:
Journal of business research : JBR
98
(
2019
),
pp. 352-365
Persistent link: https://www.econbiz.de/10012007250
Saved in:
6
Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional
services
for personal transformatio...
Wu, Pei-ling
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
; …
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1647-1670
Persistent link: https://www.econbiz.de/10010379252
Saved in:
7
How do non-innovative firms start innovation and build legitimacy? : the case of professional service firms
Villani, Elisa
;
Linder, Christian
;
Lechner, Christian
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 614-625
Persistent link: https://www.econbiz.de/10012665749
Saved in:
8
Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
130
(
2021
),
pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
Saved in:
9
International marketing of
services
and developing countries
Oyewole, Philemon
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 79-91
Persistent link: https://www.econbiz.de/10011859499
Saved in:
10
New industrial service development : scenarios for success and failure
DeBrentani, Ulrike
- In:
Journal of business research : JBR
32
(
1995
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10001174912
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
