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Innovation in legal services : the practices that influence ideation and codification activities
Bourke, Jane; Roper, Stephen; Love, James H. - In: Journal of business research : JBR 109 (2020), pp. 132-147
Persistent link: https://www.econbiz.de/10012238037
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Separate and joint effects of advertising and placement
Uribe, Rodrigo - In: Journal of business research : JBR 69 (2016) 2, pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida; Skjølsvik, Tale - In: Journal of business research : JBR 98 (2019), pp. 352-365
Persistent link: https://www.econbiz.de/10012007250
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Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional services for personal transformatio...
Wu, Pei-ling; Yeh, Shih-shuo; Huan, Tzung-cheng; … - In: Journal of business research : JBR 67 (2014) 8, pp. 1647-1670
Persistent link: https://www.econbiz.de/10010379252
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How do non-innovative firms start innovation and build legitimacy? : the case of professional service firms
Villani, Elisa; Linder, Christian; Lechner, Christian; … - In: Journal of business research : JBR 137 (2021), pp. 614-625
Persistent link: https://www.econbiz.de/10012665749
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Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 130 (2021), pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
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International marketing of services and developing countries
Oyewole, Philemon - In: Services marketing quarterly 39 (2018) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10011859499
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Opportunities and Risks in the Liberalisation of Trade in Services: The Case of Guatemala
Cuevas, Mario; Lisardo, Bolaños - Volkswirtschaftliche Fakultät, … - 2007
There is now a consensus that focusing on trade in services amounted to a significant paradigm shift in thinking about … it had been assumed that services are generally not tradable. Second, significant liberalization of trade in goods can … that the liberalization of services trade has not received the attention it fully deserves. Thus there are now …
Persistent link: https://www.econbiz.de/10005835880