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The service industries journal
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ECONIS (ZBW)
2,658
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1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah
;
Mohd Nizam Sahad
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
Saved in:
3
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
4
The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita
;
Fukey, Leena N.
- In:
International journal of technoentrepreneurship : IJTE
4
(
2022
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
Saved in:
5
Customer-induced interactions and innovation in professional
services
: the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
6
Factors that influence the marketing of professional
services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
7
A strategic framework for task automation in professional
services
Sampson, Scott
- In:
Journal of service research
24
(
2021
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
Saved in:
8
Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina
;
Pekkanen, Petra
;
Pirttilä, Timo
- In:
International journal of services and operations …
39
(
2021
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
Saved in:
9
Designing professional
services
: pricing and prioritization
Wu, Chenguang Allen
;
Chen, Jin
;
Veeraraghavan, Senthil
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2578-2595
Persistent link: https://www.econbiz.de/10014328714
Saved in:
10
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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