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7
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7
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4
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ECONIS (ZBW)
93
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1
B2B content marketing for professional
services
: in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
2
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
3
The mediating effects of customers' intimacy perceptions on the trust-commitment relationship
Ponder, Nicole
;
Holloway, Betsy Bugg
;
Hansen, John D.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10011445670
Saved in:
4
Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
Saved in:
5
Consumers' captive service experiences : it's you and me
Rayburn, Steven W.
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 806-825
Persistent link: https://www.econbiz.de/10011416846
Saved in:
6
Fresh thinking in
services
marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah
;
Baron, Steve
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
Saved in:
7
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
8
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
9
Service innovation in Japan and the service-dominant logic
Murakami, Teruyasu
- In:
Global perspectives on service science: Japan
,
(pp. 17-29)
.
2016
Persistent link: https://www.econbiz.de/10011487589
Saved in:
10
Information search behaviour of service consumers : review and future directions
Utkarsh
;
Medhavi, Sanjay
- In:
The marketing review
15
(
2015
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011504744
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