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~isPartOf:"Journal of marketing for higher education"
~subject:"Brand image"
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Brand image
Higher education institution
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higher education
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Bonuke, Ronald
1
Brandão, Amélia Maria Pinto da Cunha
1
Bình Nghiêm-Phú
1
Carvalho, Liliana
1
Cordelier, Benoit
1
Fan, Xiucheng
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Hashim, Sharizal
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Long Thang Van Nguyen
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Journal of marketing for higher education
Journal of business research : JBR
6
The journal of brand management : an international journal
4
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Financial internet quarterly
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
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Management research review
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Middle East journal of management : MEJM
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ECONIS (ZBW)
7
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1
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
2
Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú
;
Thành Hưng Nguyễn
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012258490
Saved in:
3
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
4
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
5
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
6
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
7
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
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