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~type_genre:"Glossary included"
~type_genre:"Bibliographie"
~subject:"Einführung"
~subject:"Marketing"
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Einführung
Marketing
Investments
88
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75
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60
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49
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49
United States
49
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44
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41
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Glossary included
Bibliographie
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3,792
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3,792
Aufsatz im Buch
1,635
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1,635
Hochschulschrift
1,384
Collection of articles of several authors
1,262
Sammelwerk
1,262
Graue Literatur
1,195
Non-commercial literature
1,195
Thesis
1,106
Lehrbuch
1,045
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875
Aufsatzsammlung
814
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632
Working Paper
537
Dissertation u.a. Prüfungsschriften
519
Bibliografie enthalten
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Bibliography included
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307
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252
Guidebook
234
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170
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170
Wörterbuch
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Fallstudiensammlung
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Reprint
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German
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Kotler, Philip
20
Armstrong, Gary
15
Hartley, Steven W.
10
Kerin, Roger A.
10
Rudelius, William
9
Fill, Chris
8
Baines, Paul
6
Hair, Joseph F.
6
Kurtz, David L.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Blythe, Jim
5
Boone, Louis E.
5
Marshall, Greg W.
5
Perreault, William D.
5
Peter, Jerome Paul
5
Ferrell, Odies C.
4
Lammenett, Erwin
4
McCarthy, Edmund Jerome
4
Olbrich, Rainer
4
Pride, William M.
4
Assael, Henry
3
Berkowitz, Eric N.
3
Cannon, Joseph P.
3
Dichtl, Erwin
3
Fahy, John
3
George, Richard
3
Hörschgen, Hans
3
Jobber, David
3
Keller, Kevin Lane
3
Mullins, John W.
3
Nieschlag, Robert
3
Page, Kelly
3
Saunders, John A.
3
Walker, Orville C.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
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2
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Advertising Research Foundation
1
Books on Demand GmbH <Norderstedt>
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Pearson Deutschland GmbH
1
Pearson Studium
1
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1
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Bibliography series / American Marketing Association
5
wi - Wirtschaft
4
Always learning
3
McGraw-Hill/Irwin series in marketing
3
IRB-Literaturauslese
2
Always Learning
1
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Europäische Hochschulschriften / 5
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Lehrbuch
1
McGraw-Hill Irwin series in marketing
1
NetEffect Series: job skills
1
Redline Wirtschaft / Für Existenzgründer, Selbständige und Kleinunternehmer
1
Routledge interpretive marketing research
1
Studium
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Unternehmung und Gesellschaft
1
Werben & Verkaufen
1
informa business
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
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USB Cologne (EcoSocSci)
170
ECONIS (ZBW)
135
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1
Marketing
Berkowitz, Eric N.
(
contributor
)
-
1992
-
3. ed
Persistent link: https://www.econbiz.de/10000856650
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
The practice of
marketing
management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
5
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000835693
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
8
Marketing
in the international environment
Cundiff, Edward W.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000749577
Saved in:
9
Essentials of
marketing
Evans, Joel R.
;
Berman, Barry
-
1984
Persistent link: https://www.econbiz.de/10000695306
Saved in:
10
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
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