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International industrial buyer behavior : an exploration and a proposed model

Samli, A. Coskun - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 19-29

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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

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Engaging students with social media

Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203

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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016

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Marketing

Grewal, Dhruv; Levy, Michael - 2018 - Sixth edition

Persistent link: https://www.econbiz.de/10011576031

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Grewal, Dhruv; Levy, Michael - 2016 - Fifth edition

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The evolution and future of retailing and retailing education

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Shopper marketing and the role of in-store marketing

Roggeveen, Anne L. (contributor); … - 2014

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The … several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the … need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to …

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Marketing

Grewal, Dhruv; Levy, Michael - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003789121

Evaluation of subsidiary marketing performance : combining process and outcome performance metrics

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129

Persistent link: https://www.econbiz.de/10003850892