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Marketingmanagement
Marketing
29,046
Soziologie
8,507
Betriebswirtschaftslehre
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Business economics
6,837
Theorie
5,321
Theory
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1,466
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1,306
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1,155
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1,103
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1,081
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1,072
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1,013
Relationship marketing
904
Beziehungsmarketing
901
Werbung
871
Unternehmen
833
Marketingtheorie
831
Marketing theory
778
Markenführung
753
Brand management
739
Agricultural and Food Policy
729
Market research
692
Online-Marketing
660
Demand and Price Analysis
652
Internet marketing
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Innovation
649
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Kotler, Philip
83
Meffert, Heribert
28
Bruhn, Manfred
26
Kerin, Roger A.
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
11
Backhaus, Klaus
10
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Ahlert, Dieter
7
Boone, Louis E.
7
Boyd, Harper W.
7
Fantapié Altobelli, Claudia
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kartajaya, Hermawan
7
Kreutzer, Ralf T.
7
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American Marketing Association
34
Springer Fachmedien Wiesbaden
19
OECD
9
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
American Management Association
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
American Management Association / Marketing Division
2
Athens Institute for Education and Research
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
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SpringerLink / Bücher
67
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
48
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
22
Springer eBook Collection
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Journal of marketing communications
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
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Source
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ECONIS (ZBW)
3,347
USB Cologne (EcoSocSci)
130
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
Saved in:
2
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
3
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
4
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10000349904
Saved in:
5
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
6
The journal of business & industrial
marketing
Bingley : Emerald Publishing Limited
;
1986-[?]: Santa …
;
…
-
1.1986 -
Persistent link: https://www.econbiz.de/10000366048
Saved in:
7
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
8
Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Schaper, Thorsten
-
2016
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011439703
Saved in:
9
Thirty years of the Journal of business & industrial
marketing
: a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
10
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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