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Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …
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Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...
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The paper comprises a literature review on the occurrences of lifestyle in literature, on samples of academic publications. The importance of work-personal life balance increased in the last 20 years and this can be seen especially in the changing role of lifestyle. So we find it natural that...
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A note on the long-awaited Draft National Pharmaceutical Policy 2006. The Policy appears to have taken into consideration consumer needs, paying respect to rational therapeutics. A closer examination of the details---which is what policy critique should do—shows a patchy effort that may...
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Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
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