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Entrepreneurship and management
International Conference on Applied Economics <10.> - 2019
Persistent link: https://www.econbiz.de/10012204502
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Entrepreneurship and Management
Balcerzak, Adam P. (ed.); Pietryka, Ilona (ed.) - Międzynarodowa konferencja z cyklu "Współczesne … - 2017
Persistent link: https://www.econbiz.de/10011958305
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New data mining and marketing approaches for customer segmentation and promotion planning on the Internet
Yang, Yinghui - 2004
Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …
Persistent link: https://www.econbiz.de/10009438751
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Teaching managerial economics : spreadsheet exercises integrate economics within the business curriculum
Heath, Will Carrington; Underwood, James H.; Watson, John K. - In: Advances in management & applied economics 3 (2013) 4, pp. 249-256
Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...
Persistent link: https://www.econbiz.de/10009762659
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Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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A qualitatite inquiry into the formation of generational cohorts : a case of an emerging market
Ting, Hiram; De Run, Ernest Cyril - In: Journal of economics and business research 21 (2015) 1, pp. 126-143
Persistent link: https://www.econbiz.de/10011313285
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RECENT TRENDS IN LIFESTYLE RESEARCH - A LITERATURE REVIEW PERSPECTIVE
DAN, Mihaela-Cornelia; VASILACHE, Simona - In: Management & Marketing 5 (2010) 4
The paper comprises a literature review on the occurrences of lifestyle in literature, on samples of academic publications. The importance of work-personal life balance increased in the last 20 years and this can be seen especially in the changing role of lifestyle. So we find it natural that...
Persistent link: https://www.econbiz.de/10008752192
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Discussion Note: Draft National Pharmaceutical Policy 2006
Network, All-India Drug Action - eSocialSciences - 2006
A note on the long-awaited Draft National Pharmaceutical Policy 2006. The Policy appears to have taken into consideration consumer needs, paying respect to rational therapeutics. A closer examination of the details---which is what policy critique should do—shows a patchy effort that may...
Persistent link: https://www.econbiz.de/10005696014
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071