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Konsumentenverhalten
Consumer behaviour
3
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of business research : JBR
6
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing and consumer psychology series
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The Cambridge handbook of psychology and economic behaviour
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International journal of consumer studies
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of agricultural & food industrial organization
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Advances in digital crime, forensics, and cyber terrorism (ADCFCT) book series
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Argumenta oeconomica
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
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