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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina; Fullerton, Jami A. - In: Journal of marketing communications 21 (2015) 3, pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Managing the reputation of the banking industry after the global financial crisis : implications of public anger, processing depth and retroactive memory interference for public re...
Kottasz, Rita; Brennett, Roger - In: Journal of marketing communications 22 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10011613165
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing; Basile, Kelly; Letourneau, Olivia - In: Journal of marketing communications 26 (2020) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
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Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.; Kendrick, Alice - In: Journal of marketing communications 23 (2017) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
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Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin; Shin, Wonsun; Pang, Augustine - In: Journal of marketing communications 23 (2017) 6, pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908