Narrow search
Showing 1 - 4 of 4
Cover Image
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie; Murphy, Jamie - In: Exploring the rise of fandom in contemporary consumer …, (pp. 1-17). 2018
Persistent link: https://www.econbiz.de/10011764805
Cover Image
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.; Armstrong Soule, Catherine A. - In: Exploring the rise of fandom in contemporary consumer …, (pp. 18-34). 2018
Persistent link: https://www.econbiz.de/10011764806
Cover Image
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon; Chou, Wen-Hao Winston; Zhang, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 52-70). 2018
Persistent link: https://www.econbiz.de/10011764814
Cover Image
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Exploring the rise of fandom in contemporary consumer …, (pp. 201-223). 2018
Persistent link: https://www.econbiz.de/10011764850