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5,788
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4,441
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4,427
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2,108
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2,104
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2,093
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1,995
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1,800
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1,793
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1,738
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1,587
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904
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900
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866
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858
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827
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710
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699
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669
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570
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Kreutzer, Ralf T.
45
Tucker, Catherine
33
Goldfarb, Avi
32
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
28
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
19
Kollmann, Tobias
19
Schwarz, Torsten
19
Bonatti, Alessandro
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bergemann, Dirk
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Katona, Zsolt
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
25
IGI Global
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
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Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
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2
NetLibrary, Inc
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
88
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
12,949
USB Cologne (EcoSocSci)
179
Other ZBW resources
132
RePEc
107
BASE
26
EconStor
4
Showing
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1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
Saved in:
3
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
4
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
8
E-commerce purchasing behaviour and the level of consumers' income in Poland and Great Britain
Szalonka, Katarzyna
;
Sadowa, Agnieszka
;
Wicka, Aleksandra
; …
- In:
European research studies
23
(
2020
)
6
,
pp. 552-568
Persistent link: https://www.econbiz.de/10012510375
Saved in:
9
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
10
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
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