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Kreutzer, Ralf T.
35
Goldfarb, Avi
32
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
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Jerath, Kinshuk
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Whinston, Andrew B.
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Edelman, Benjamin
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bergemann, Dirk
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
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Pelsmacker, Patrick de
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Smith, Katherine Taken
17
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
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Schultz, Carsten D.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Katona, Zsolt
14
Ko, Eunju
14
Kumar, Subodha
14
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Information Resources Management Association
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Deutscher Dialogmarketing Verband
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Haufe-Lexware GmbH & Co. KG
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OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Springer International Publishing
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2
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2
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1
AMA Summer Academic Conference <2019, Chicago, Ill.>
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
66
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing management : MM
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ECONIS (ZBW)
12,641
USB Cologne (EcoSocSci)
31
RePEc
17
Other ZBW resources
11
BASE
7
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1
Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
Saved in:
2
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
3
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
4
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
8
E-commerce purchasing behaviour and the level of consumers' income in Poland and Great Britain
Szalonka, Katarzyna
;
Sadowa, Agnieszka
;
Wicka, Aleksandra
; …
- In:
European research studies
23
(
2020
)
6
,
pp. 552-568
Persistent link: https://www.econbiz.de/10012510375
Saved in:
9
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
10
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
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