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~subject:"Internet marketing"
~isPartOf:"The journal of product & brand management"
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Internet marketing
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
291
Markenführung
291
Brand image
243
Markenimage
243
Brand
174
Markenartikel
172
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Social web
57
Online-Marketing
47
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
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Werbewirkung
33
Brand loyalty
32
Preismanagement
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Pricing strategy
32
Marketing management
29
Marketingmanagement
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Viral marketing
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Virales Marketing
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Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Customer satisfaction
18
Kundenzufriedenheit
18
Vertrauen
18
Consumer behavior
17
Product quality
17
Produktqualität
17
USA
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Brand love
16
Corporate Social Responsibility
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The journal of product & brand management
Journal of business research : JBR
188
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
40
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of technology marketing : IJTMkt
31
Journal of marketing
30
Information systems research : ISR
29
Journal of promotion management : JPM
29
Technological forecasting & social change : an international journal
29
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of advertising research
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Young consumers : insight and ideas for responsible marketers
26
Journal of management information systems : JMIS
25
SpringerLink / Bücher
25
Journal of marketing research : JMR
24
Journal of hospitality marketing & management
23
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
47
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
7
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
8
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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