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Customer value
Beziehungsmarketing
24,751
Relationship marketing
24,751
Konsumentenverhalten
8,762
Consumer behaviour
8,759
Customer satisfaction
5,327
Kundenzufriedenheit
5,325
Shareholder Value
4,679
Shareholder value
4,678
Service quality
3,873
Dienstleistungsqualität
3,872
Theorie
3,322
Theory
3,322
Deutschland
3,159
Germany
3,081
Kundenmanagement
2,547
Brand management
2,530
Markenführung
2,529
Kundenwert
2,513
Lieferantenmanagement
2,236
Supplier relationship management
2,236
Social Web
2,014
Social web
2,014
Marketingmanagement
1,975
Marketing management
1,942
Markenimage
1,872
Brand image
1,868
Electronic Commerce
1,765
E-commerce
1,626
Online-Marketing
1,547
Corporate Governance
1,546
Corporate governance
1,531
Internet marketing
1,520
Kundenintegration
1,502
Customer integration
1,501
USA
1,457
United States
1,441
Vertrauen
1,356
Confidence
1,339
Einzelhandel
1,332
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279
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Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
7
Venkatesan, Rajkumar
7
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Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
Fachhochschule Reutlingen / European School of Business
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Eberhard Karls Universität Tübingen
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Karlsruher Institut für Technologie
1
National Bureau of Economic Research
1
Panepistēmio Kypru / Department of Economics
1
Springer International Publishing
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Berlin
1
Universität Leipzig
1
Universität Mannheim
1
Universität St. Gallen / Institut für Versicherungswirtschaft
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
48
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
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ECONIS (ZBW)
2,385
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1
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1
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
2
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
3
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
4
Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2003
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001749762
Saved in:
5
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576361
Saved in:
6
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
7
Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
Saved in:
8
Wertorientiertes
Kundenmanagement
im Gesundheitswesen : eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen
Clausen, Carolin Christina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003963662
Saved in:
9
Dynamic customer relationship valuation : effects, determinants, and management
Losch, Nadine
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009553838
Saved in:
10
Customer acquisition and value management
Schulze, Christian
-
2012
Persistent link: https://www.econbiz.de/10009541462
Saved in:
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