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~subject:"Kundenbindung"
~subject:"Internet marketing"
~subject:"Service quality"
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Kundenbindung
Internet marketing
Service quality
Beziehungsmarketing
24,813
Relationship marketing
24,813
Konsumentenverhalten
8,799
Consumer behaviour
8,796
Customer satisfaction
5,344
Kundenzufriedenheit
5,342
Shareholder Value
4,682
Shareholder value
4,681
Dienstleistungsqualität
3,887
Theorie
3,324
Theory
3,324
Deutschland
3,161
Germany
3,083
Kundenmanagement
2,553
Brand management
2,547
Markenführung
2,546
Kundenwert
2,514
Customer value
2,387
Lieferantenmanagement
2,238
Supplier relationship management
2,238
Social Web
2,024
Social web
2,024
Marketingmanagement
1,983
Marketing management
1,950
Markenimage
1,884
Brand image
1,880
Electronic Commerce
1,766
E-commerce
1,627
Online-Marketing
1,555
Corporate Governance
1,547
Corporate governance
1,532
Kundenintegration
1,504
Customer integration
1,503
USA
1,457
United States
1,441
Vertrauen
1,362
Confidence
1,345
Einzelhandel
1,336
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821
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4,697
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1,375
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2
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Article in journal
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Graue Literatur
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Sammelwerk
106
Aufsatzsammlung
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71
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70
Case study
54
Fallstudie
54
Ratgeber
53
Guidebook
50
Conference paper
40
Konferenzbeitrag
40
Bibliografie enthalten
31
Bibliography included
31
Handbook
22
Handbuch
22
Dissertation u.a. Prüfungsschriften
13
Konferenzschrift
12
Lehrbuch
12
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11
Sammlung
11
Textbook
10
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7
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3
Festschrift
3
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3
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3
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3
Accompanied by computer file
2
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2
Conference proceedings
2
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2
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English
5,342
German
725
Undetermined
8
French
4
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1
Polish
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Swedish
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Bruhn, Manfred
30
Prentice, Catherine
22
Han, Heesup
21
Hollebeek, Linda D.
20
Mattila, Anna S.
18
Klaus, Philipp
16
Homburg, Christian
15
Balaji, M. S.
13
Gil Saura, Irene
13
Loureiro, Sandra Maria Correia
13
Quach, Sara
13
Rahman, Zillur
13
Gong, Taeshik
12
Gustafsson, Anders
12
McColl-Kennedy, Janet R.
12
Rather, Raouf Ahmad
12
Bauer, Hans H.
11
Harrigan, Paul
11
Schumann, Jan Hendrik
11
Thaichon, Park
11
Usman, Osly
11
Verhoef, Peter C.
11
Bilgihan, Anil
10
Hammerschmidt, Maik
10
Izogo, Ernest Emeka
10
Prybutok, Victor R.
10
Sreejesh, S.
10
Woratschek, Herbert
10
Carlson, Jamie
9
Conduit, Jodie
9
Edvardsson, Bo
9
Johnson, Lester W.
9
Khan, Imran
9
Park, Jungkun
9
Qu, Hailin
9
Wong, IpKin Anthony
9
Fernandes, Teresa
8
Patterson, Paul G.
8
Rita, Paulo
8
Weaven, Scott
8
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Springer Fachmedien Wiesbaden
11
American Marketing Association
5
IGI Global
4
Information Resources Management Association
4
Campus Verlag
2
European Health Care Conference <2, 2011, Hamburg>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Institut für Wirtschaftsinformatik <Siegen>
2
Technische Universität Dresden
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arbeitsgemeinschaft für Marketing
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Bbw-Marketing Dr. Vossen & Partner <Neuss>
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Fachhochschule Reutlingen / European School of Business
1
Finanz Colloquium Heidelberg
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Freie Universität Berlin
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GABAL-Verlag GmbH
1
Galileo Press
1
Gesundheitsstadt Berlin e.V.
1
Great Britain / Customs Establishment
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Wirtschaftsinformatik <Bern>
1
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Published in...
All
Journal of retailing and consumer services
241
Journal of business research : JBR
178
International journal of hospitality management
135
The journal of services marketing
102
The service industries journal
90
SpringerLink / Bücher
65
Journal of hospitality marketing & management
63
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
60
International journal of contemporary hospitality management
57
Services marketing quarterly
54
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of service research : JSR
50
Journal of travel and tourism marketing
48
Service business
45
Journal of service management
44
International journal of internet marketing and advertising : IJIMA
42
Journal of strategic marketing
41
Cogent business & management
40
Journal of the Academy of Marketing Science
38
Marketing intelligence & planning
38
International journal of electronic marketing and retailing : IJEMR
37
Tourism management : research, policies, practice
37
Asia Pacific journal of marketing and logistics
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
28
The journal of product & brand management
27
Journal of service research
26
International journal of electronic customer relationship management : IJECRM
25
International journal of quality and service sciences
25
Journal of marketing
25
International journal of services and operations management
24
Journal of air transport management
24
Psychology & marketing
24
Gabler Edition Wissenschaft
23
Journal of internet commerce
23
Journal of service theory and practice : JSTP
23
Managing service quality : MSQ ; an international journal
23
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Source
All
ECONIS (ZBW)
5,996
USB Cologne (EcoSocSci)
63
USB Cologne (business full texts)
11
RePEc
2
BASE
1
EconStor
1
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1
Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2006
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349944
Saved in:
2
Die Satisfaction-Profit Chain in der Logistikdienstleistungsbranche : eine Längsschnittanalyse
Bender-Scheel, Martina S.
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009424024
Saved in:
3
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
6
Are you ready for a contactless future? : a multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0
Hao, Fei
;
Chon, Kaye
- In:
Journal of travel and tourism marketing
38
(
2021
)
9
,
pp. 900-916
Persistent link: https://www.econbiz.de/10013178053
Saved in:
7
The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Park, Joonyong
;
Kim, Renee B.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 443-465
Persistent link: https://www.econbiz.de/10014309990
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
10
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
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