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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10003744559
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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CRM : redefining customer relationship management
Peel, Jeffrey - 2002
Persistent link: https://www.econbiz.de/10001641478
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Crafting customer value : the art and science
Duchessi, Peter - 2002
Persistent link: https://www.econbiz.de/10001671507
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Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: International journal of electronic customer … 12 (2019) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
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Values obtained from customer relationship management
Danielak, Wiesław - In: Innovation and entrepreneurship : theory and practice, (pp. 9-17). 2020
Persistent link: https://www.econbiz.de/10012257558
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A nation of customers
Goodhart, Philip - 1965
Persistent link: https://www.econbiz.de/10000331795
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Getting it right! : Creating customer value for market leadership
Weinzimer, Philip - 1998
Persistent link: https://www.econbiz.de/10000660034