Die Marke als Person -- Einfache Kategorisierung durch Gender -- Globale Markenführung mit Brand Gender und Brand Equity -- Androgynie, Konsumentengeschlecht und Kulturunterschiede -- Brand Gender und Equity durch Markendesign -- Kreation einer starken Sportschuhmarke -- Die unabhängigen...

Suppose V and U are two independent mean zero random variables, where V has an asymmetric distribution with two mass points and U has a symmetric distribution. We show that the distributions of V and U are nonparametrically identified just from observing the sum V + U, and provide a rate root n...

Although building operating charges have turned out to be a major determinant of profitability for real estate investments, there is a noticeable lack of reports or studies that analyze these costs with state-of-the-art statistical techniques. Specifically, past studies usually assume linear...

We consider the common nonlinear regression model where the variance as well as the mean is a parametric function of the explanatory variables. The c-optimal design problem is investigated in the case when the parameters of both the mean and the variance function are of interest. A geometric...