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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit; Gaganpreet Singh; Japutra, Arnold; Javed, … - In: Journal of strategic marketing 31 (2023) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10014304973