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Krafft, Manfred; Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 6, pp. 515-536

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Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918

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Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383

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Krafft, Manfred; Singh, Ramendra; Sista, Suren - In: Decision 42 (2015) 4, pp. 357-358

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Lennartz, Eric M.; Fischer, Marc; Krafft, Manfred; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 114-137

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Krafft, Manfred - In: Die Betriebswirtschaft : DBW 59 (1999) 4, pp. 511-530

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Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240

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Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

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Viswanathan, Vijay; Tillmanns, Sebastian; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1108-1132

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Betz, Jürgen; Krafft, Manfred - In: Journal of business economics : JBE 73 (2003) 2, pp. 169-199

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