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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Does service convenience matter? : an empirical assessment of service quality, service convenience and exchange relationship in electronic mediated environment
Dai, Hua; Salam, Al F. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 269-284
Persistent link: https://www.econbiz.de/10010459091
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Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
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Network partner knowledge and internal relationships influencing customer relationship quality and company performance
Mitrega, Maciej - In: The journal of business & industrial marketing 27 (2012) 6, pp. 486-496
Persistent link: https://www.econbiz.de/10009665471
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Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
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Markenwirkungen in der Automobilzulieferindustrie : Ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. (contributor) - 2009
Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014854
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322