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Marketing, synthesis and interdisciplinarity : reading with M.J.B.

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17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

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Diffusion von Informationstechnik

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Multimedia im Investitionsgüter-Marketing

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