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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356